Weekly Feature



2011-12-08 / Business

Flix Stadium 10 features interactive seats among other multimillion-dollar upgrades

by KIMBERLY MCDOWELL Editor

President Michael Clement of Dipson Theaters demonstrates the new D-BOX seating kiosk in the recently renovated front foyer at Flix Stadium 10 in Lancaster. The interactive seats are part of the theater’s multimillion-dollar renovations. Photo by James Smerecak. Purchase color photos at www.beenews.comPresident Michael Clement of Dipson Theaters demonstrates the new D-BOX seating kiosk in the recently renovated front foyer at Flix Stadium 10 in Lancaster. The interactive seats are part of the theater’s multimillion-dollar renovations. Photo by James Smerecak. Purchase color photos at www.beenews.com

The suburbs have a new “crown jewel” when it comes to the big-screen experience.

Flix Stadium 10 theater on Transit Road in Lancaster — centrally tucked in the middle of the Depew, Cheektowaga, West Seneca and Elma communities — recently underwent a multimillion-dollar renovation.

Michael Clement, president of Dipson Theaters, said the structure’s walls and roof were the only parts left untouched during this transformation.

Virtually everything else has been upgraded. Amenities include state-of-the-art digital projection in every theater, versus traditional film; leather seating; and new black and white tiled flooring in the front foyer, in addition to better lighting and a booming sound system.

The snackbar has also expanded, now offering such treats as corn dogs, pizza and jalapeño poppers in addition to its self-serve candy kiosks and traditional popcorn. There’s a self-serve soft drink machine and even milk for purchase, for those parents looking to serve their child a healthier substitute.

Perhaps the greatest inclusion of them all at Flix Stadium 10 is the high-tech D-BOX seating, exclusive to Western New York.

The patented technology integrates motion effects into the specialized seats, which are specifically programmed for certain films. This means that the theater’s 20 red-leather chairs are synchronized to literally move the viewer during high-impact scenes.

The seats vibrate and tilt slightly in side-to-side or front-to-back directions, and can simulate many other movements during onscreen action. They typically remain still during dialogue or other low-impact scenes.

“It will move you like never before,” said Clement.

The next film to be shown in said theater is “Sherlock Holmes: A Game of Shadows,” featuring Robert Downey Jr. and Jude Law, beginning Dec. 16.

For the skeptics who might wish to try the interactive seating before purchasing a D-BOX ticket — an $8 upgrade — there is a demonstration kiosk with two seats located in the front foyer.

A few other upgrades that the theater boasts are special-listening headsets and descriptive devices — such as a mini teleprompter — for the hard-of-hearing, in addition to the theater being fully handicap accessible, as well as a renovated party room to host birthdays or other events.

“This is now the place to come and watch a movie,” added Clement, who’s logged 20 years in the movie theater industry. “We’ve raised it to a whole new level.”

Dipson Theaters is a longtime, locally owned circuit that boasts 57 screens at 12 locations in New York, Pennsylvania and Michigan. Five of those locations have digital projection for 3D. Corporate offices are in Williamsville.

The company’s theaters are family friendly and affordable, said Clement. All theaters offer military and senior discounts on a daily basis, as well as reduced ticket prices on Tuesdays.

The president added that the Dipson family is also heavily involved in giving back to the community. Local charities such as Carly’s Club and Variety Club are previous beneficiaries.

They’ve even begun hosting movie-screenings for post-prom parties, which debuted at the Jamestown theater. It was such a hit, Clement said, that he hopes to offer something similar at Flix Stadium 10.

As a testament to its partnership with Western New York, 100 percent of the renovation construction was performed by area companies. This began in the summer and took three months to complete. Also, the corporation locally employs 100-plus people to operate its theaters and is always looking to hire, said Clement, now a member of the West Seneca Chamber of Commerce.

Flix Stadium 10, located at 4901 Transit Road, has a total of 10 theaters and 1,300 seats, and is currently showing 11 different movies. Showtimes and other locations are available online at www.dipsontheaters.com.

An invitation-only grand reopening celebration has been planned for Dec. 15. Guests are asked to bring nonperishable goods or monetary donations for the Food Bank of Western New York.

email: kmcdowell@beenews.com

 

Return to top