Weekly Feature



2015-02-26 / Business

Best Value Wine and Liquors aims for local, neighborhood focus

by JENNIFER WATERS
Editor


Kelly Kostelny, owner of Best Value Wine and Liquors, stands in front of a wall of wine in her store where the focus is local products and low prices. 
Photo by Chuck Skipper. Purchase color photos at www.BeeNews.com Kelly Kostelny, owner of Best Value Wine and Liquors, stands in front of a wall of wine in her store where the focus is local products and low prices. Photo by Chuck Skipper. Purchase color photos at www.BeeNews.com There’s nothing like the year’s biggest snowstorm to secure a reputation for a new business.

This was the case for Best Value Wine and Liquors, which received its license and opened at 1100 Southwestern Boulevard in September under the ownership of Kelly Kostelny.

Little did she know that the store’s efforts to create a customer base would be helped by the November storm, when customers arrived on sleds and skis and in snowmobiles to show their appreciation for a business that remained open.

“During the storm, we stayed open. Hopefully we gained a lot of fans, which I think we did,” she said.

Kostelny said that when deciding on what type of business to open, she wanted something different from other liquor stores in the area, which are too corporate for her liking.

“The reason why we opened this store is that we realized this type of business was missing in the neighborhood and thought it would be a nice addition to the community,” she said.

She consulted others in the industry, developed a plan and sought out a location. but owning a liquor store was not always the plan for Kostelny.

“I danced around the idea for a while, but when I saw the vacancy, everything came into place,” she said.

Prior to embarking on this venture, Kostelny had been working for a pharmaceutical company in Niagara Falls but disliked how far she was from her home and her two daughters.

Kostelny said the idea to open a liquor store came in early 2014, and by fall it was operational.

Now, the business is focused on keeping prices low at the neighborhood convenience-style store, offering specials and a wide array of New York wines to support local producers.

“We’re focused on our wine selection and try to make that a nice variety,”

In addition to what is offered in the store currently, Kostelny said the business is open to taking customer requests for other products they would like to see become available.

She is hoping to get more input from a greater audience through Buffalo Uncorked, which will run from 6:30 to 9 p.m. Thursday, March 5, at the Hyatt Regency Buffalo, 2 Fountain Plaza.

“We’re going to be sampling 100 varieties of wines. We have a booth and table there now,”

She added that tickets are available for the event at the store.

The event ties into the wine tastings that are offered through the store. Currently, tastings are being offered monthly, but Kostelny said she is hoping their frequency will increase in the near future.

While she and her staff do not have a background in wine and liquor, she said she is becoming more appreciative of the complex nature of the business.

Partial to cabernets and merlots, Kostelny said she is learning a lot since starting the business.

“Through wine tasting, we’ve all experienced enough information that we’re beginning to develop our palates,” she said.

Best Value Wine and Liquors is open from 10 a.m. to 10 p.m. Monday through Saturday, and noon to 7 p.m. Sunday.

Those who want to get a deal on the products offered at Best Value can visit its website, www.bestvalueliquors.com, for coupons and information on daily and monthly in-store specials.

For more information, call 675-9463.

Join the Best Value email club or text ‘BESTVALUE” to 22828 for an instant 25 percent off coupon.

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